THINKING LIKE A PROMOTER Part 4
At every show a band plays, they should make sure they are not only coupled with the right artists but also that the venue tends to bring a walk-in crowd. Without a walk-in crowd and /or fans from other locals bands, you can find playing in these outside markets frustrating and nonproductive. I tend to think of things as spiraling outward: local market, regional market and national. That’s the most organic way to do things. Getting local press in Connecticut for instances, means then working up to statewide publications and coverage, then Boston, NYC, Rhode Island, and all of New England, then the mid-Atlantic region, etc. Some artists find that other outside markets work better for them based on genre of music. This definitely comes into play here. Artists should identify markets where their genre of music has been popular in the past and present and hone in on those markets.
